April 27, 2018

About Us


One of our beautiful, spotless treatment rooms with sweeping views of Gorgeous Balboa Park.

What do YOU want to sugar today?! Can’t wait to meet you!



Kelly, Owner of La Di Da Sugaring

Kelly Fritz, Esthetician, Educator

and La Di Da Owner


Years ago, in her early twenties, Kelly had a terrible experience getting a bikini wax and vowed that she could do better. Seventeen years  later and thousands of bikini waxes later, she now has her own sugaring and skin care business, La Di Da. Kelly started out her career in esthetics in April 2000 in Pacific Beach. Her career has taken her from the beach to Hillcrest to downtown San Diego and eventually to Coronado where she owned her own spa from 2006-2010, with her business partner and best friend, Mailette. Kelly has been performing sugaring hair removal her entire career and doesn’t use any wax for any service whatsoever.

Her passion is providing a quick, comfortable hair removal experience. Usually completing an entire, thorough Brazilian in under 10 minutes. She also loves to help people with their skin.  She excels in helping those with acne conditions and anyone who wants to correct sun damage and signs of aged skin, such as hyper-pigmentation and fine lines. She has personally reversed her own sun damage and knows how to get results. Chemical peels are one of her specialties.

She would love to see you soon for your next Brazilian sugaring or facial!


Emily Howerton, Esthetician


Emily Howerton, Esthetician

Emily started in the Esthetic field in 2012. Her extensive education in products and skin care treatments and her passion for science and chemistry has pushed her to understand the process and ingredients behind the variety of services she offers. Emily has worked as a spa manager for a smaller scale spa, and has worked in high end resort settings. She prides herself on her professionalism and her knowledge on all aspects of esthetics.  Clients love her touch and consistent quality of care. From eyelash enhancements, customized facial treatments, light chemical peels, infusion remedies, mineral makeup applications, full body sugar and wax hair removal, to airbrush tanning are just a few of the modalities Emily is skilled in.


Kimmie Alessi – Esthetician / Cosmetologist

If there is one thing you should know about Kimmie, it is her love for all aspects of the beauty industry! Kimmie first began her career back in 2010 as a Cosmetologist, licensing her to work with hair, skin, and nails. Working for Aveda opened her eyes to the science and chemistry that goes into products and their ingredients. Her passion was contagious and she quickly found success and built a strong clientele. As time passed, she realized her need for the ocean and decided it was time to move to San Diego. Her loyal clients supported her in traveling between Northern and Southern California for their services. After moving, she worked as a Haircolor Specialist for both Gila Rut and Hyde Edwards Salon and Spa. Through the years she has worked with a variety of great hair and skincare lines including Dermalogica, Image, Aveda, and Murad. Ready for change, she went back to school to receive dual licensing as an Esthetician. She currently works with Rhonda Allison and Skinscript offering services such as customized facial treatments, corrective skincare, eyebrow tinting and shaping, and sugaring hair removal. It is important to her to use quality products with pure and fresh ingredients. As a professional, she strives to provide results-driven services backed by cosmeceutical companies with integrity. She loves all challenges of the skin including acne, rosacea, hyperpigmentation, and aging skin conditions. Through her experience in all aspects of the industry her goal remains constant, to accentuate ones natural beauty and to help everyone feel confident and beautiful in their own skin.



Brenda is a San Diego native who’s had a love for the art of esthetics from a very young age. After putting her love and passion to work, she received her esthetics license in 2011 with her completion of the San Diego City College esthetician program. Besides hair removal, Brenda’s other main passion is shaping brows. She loves creating full, arched brows which add life to the beautiful faces of her wonderful clients. During her five year stay at the Benefit Brow Bar, she waxed and shaped brows where she perfected her art and skill whilst upping the brow game for many. If you feel you haven’t found someone to give your brows that perfect shape, I would definitely recommend Brenda. Fortunately she’s also mastered the art of sugaring. Thus allowing her to provide clients an organic and natural hair removal option. She is very friendly and has a warm, happy smile that invites comfort and trust. She enjoys all people and helping them with any hair removal needs from your brows to your toes!